Todd HeckelerUX Engineer
Frontend engineer with unusually strong design judgment, a Visual Communication degree, and 25 years building product interfaces. I work where design, frontend engineering, performance, and product quality overlap. At Sherwin-Williams, I improved platform UX with 32% faster page loads and shared dialog patterns across 53 implementations and 274+ files. At Consume Design LLC, I helped LiteAF grow orders by 11% and products sold by 24% through mobile-first design and performance optimization.
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Frontend Systems
& Performance at
Sherwin-Williams
Shared components, performance improvements, and developer tooling across a Module Federation platform with 10 micro frontends, delivering measurable speed gains and more consistent UI patterns.
Page Load Time
32%
Faster page loads (3.93s → 2.67s LCP)
Performance Score
+10
Lighthouse score (64 → 74.3)
Main Thread
100%
Eliminated blocking (TBT: 36.7ms → 0ms)
Security
Zero
Production vulnerabilities
Case Studies
Deep dives into reusable component systems, performance optimization, and frontend problem solving
Worked across a Module Federation platform with 10 micro frontends, focusing on shared components, performance improvements, and developer tooling. Standardized PmxDialog across 53 implementations touching 274+ files, expanded shared UI patterns such as PmxDataGrid, and helped drive 32% faster page loads with zero production vulnerabilities.
Led full site redesign during an economic downturn that grew year-over-year orders by 11% and products sold by 24%. Focused on mobile-first UX improvements, Core Web Vitals optimization, and technical SEO foundation to drive organic visibility and conversion.
Built comprehensive custom Shopify theme on Dawn v15.2.0 with 22+ custom sections, 9 reusable components, complete design system, and dual-environment development workflow. Prototyped in React/Next.js with v0, converted to production Liquid.
What People Say
Client testimonials and peer recommendations from LinkedIn
“Todd is an extremely sharp and talented front-end engineer who exudes passion for his craft. He is patient and empathetic while providing excellent constructive feedback to junior developers. I was am…”
“I highly recommend Todd for his outstanding expertise in CSS, modern styling techniques, and web development. He has a deep understanding of building clean, responsive, and visually compelling user in…”
“I've been working with Todd on my website farafeather.com since the start and I can report that he is simply amazing. Todd is a creative problem solver with vast experience in website design. He has c…”
“I've worked with Todd for over 25 years. He's built several websites for our businesses over the years. Todd's design education and background result in sites that are both technically advanced and hi…”
25+ Years Building
Digital Experiences
I'm a UX Engineer and frontend engineer with unusually strong design judgment. My Visual Communication background shows up in the way I build: polished interfaces, reusable UI systems, measured performance improvements, and product work that respects both the user and the code. Currently working in React at Sherwin-Williams while running Consume Design LLC, helping outdoor and cycling brands grow through better UX.
Performance & Stability
Improved page load speed, reduced blocking work on the main thread, and helped keep production vulnerabilities at zero
Reusable UI Systems
Build shared components, front-end patterns, and supporting tooling that make teams faster and interfaces more consistent
Design Thinking + Frontend Engineering
Unique blend of Visual Communication & Design degree with deep practical experience in React, TypeScript, performance, and component-driven UI work
How I Work
Practical Tool Use
Use automation and AI where they help, while staying focused on the code, the product, and the outcome
Platform-Wide Thinking
Look for repeated UI problems across teams and solve them with shared patterns instead of one-off fixes
Tooling That Helps
Build scripts and developer tooling that reduce friction and make day-to-day work faster
Systematic Refactoring
Identify anti-patterns and inconsistencies, implement solutions at scale
Design Systems
Centralized theming, shared components, consistent UX across platforms
Skills & Technologies
25+ years of tools focused on what moves fast and scales
Other Projects
Selected work showcasing e-commerce platforms, CMS implementations, and long-term client relationships
2023
1997 - Present
2022
Let's Work Together
